Filed Under (Media, Salford) by Steve Middleton on 23rd October 2009

Residents who have received their copy of this week’s Salford Advertiser will have noticed Labour Salford MP Hazel Blears has a new monthly column. I agree with Conservative Councillor Iain Lindley and Lib Dem Group Leader Councillor Norman Owen’s views that the timing of this column sets alarm bells ringing.

Why now – as Iain Lindley writes - after 12 years as an MP, has she decided to suddenly write a regular column for the Advertiser. Is it perhaps because a general election that Labour will most likely get slaughtered in, is no more than 6 months away?

I now learn that Worsley MP Barbara Keeley will soon be writing her own column in the Advertiser and I can only assume that Eccles MP Ian Stewart will follow soon after.

This is a blatant political shift for MEN Media – completely unbalancing the precarious political coverage, which up to now has allowed all sides a fair and even chance to have their viewpoints published.

The editor of the Salford Advertiser, Simon Keegan, further confirms that once the general election has been called, the MPs and leader’s columns will be removed from publication until after the result.

What this means for you, the ordinary reader, is that from now until the election you will be subjected to Labour spin x 4 (three Labour MPs writing consecutively plus the Labour leader’s column) with a Liberal Democrat and Tory leader’s column only printed once in every 3 weeks.

By my calculation, that makes the Advertiser biased towards Labour in the run up to both the local and general elections on 2010.

If MEN Media plans to support Labour in the run up to the next election, it should be up front and honest with it’s readers right now – many tabloid daily papers declare their allegiances (and sometimes shift them). The Advertiser’s editorial staff should set the record straight NOW and let us, the readers, know where they stand.